Did you know that the laundry brand Champion has been around for more than four decades? Champion has been providing quality detergents to Filipino moms all these years and for 2019, Champion is upping up its ante as they launch its most powerful whitening formula to date in the form of the new Champion Supra Power, offering superior cleaning with its promise of absolute clean or “puting walang bakas”.
Earlier at the Makati Diamond Residences, Champion announced the release of the new Champion Supra Power range. The event also served as a venue paying tribute to Supra Nanays – the moms who, despite whatever limitations abound, still manage to care for and provide for their families through their tireless work, sacrifices, and love, day-in and day-out.
Hosted by Cerah Hernandez-Co, the program started introducing Champion’s very own endorser and Supra Nanay, Ms. Judy Ann Santos-Agoncillo. During the interview, Juday shared her thoughts on Champion Detergent being the only brand for her that’s able to provide her with the high level of cleaning that she and many other Filipino moms need.
Champion Supra Power TVC
Judy Ann excitedly talked about new Champion Supra Power and her upcoming TV campaign, before providing media guests and partners an exclusive look at her much-awaited TV Commercial which will be seen this August 13, 2019. This was also followed with a surprise mini-digital-film featuring stories of three Supra Nanays that touched and warmed the hearts of the audience members watching.
Celebrity Teen and their Supra Nanays
Judy Ann Santos-Agoncillo with host Cerah, interviewed three celebrity teens namely Ylona Garcia, Heaven Peralejo and Grae Fernandez to talk about their Supra Nanays. Their stories, serving as examples of the types of content Champion hopes to gather for the next phase of their campaign — #SupraPowerNiNanay – where they’ll be asking consumers to submit stories of their Supra Nanays. Chosen stories could then be eventually featured in a mini-docu digital film featuring those real Supra Nanays.
With Champion’s new and improved formulation, new packaging for the entire Supra Power range, a new TV campaign with no other than Ms. Judy Ann Santos-Agoncillo, and the #SupraPowerNiNanay campaign to gather stories of real Supra Nanays, Champion has quite a lot in store for its consumers for the rest of 2019.
Champion Supra Power available in four fragrance variants – Original Supra Clean, Citrus Fresh, Sunny Fresh, and With Fabric Conditioner – now available in stores, ready to deliver the high level of cleaning for “puting walang bakas” for Supra Nanays nationwide.